Challenge:
Bring Rivian electric trucks to the masses without referencing climate change, or environmental benefits.
Brand Essence Video Script:
A lot of brands tell you they are the first of their kind. “You’ve never held a more innovative umbrella, toaster, handbag, or water bottle.” You name it, it's been invited and re-invited hundreds of times. We expect innovation in our products. So naturally, you're hesitant when an Ad says, “We are the first!”. We aren’t here to tell you we are the first . We are here to show you. Here's what we can do. Claw our way up and over boulders with tenacity. Go 0-60 in 3.0 seconds with a 835-horsepower motor. Carve through corners better than SUVs and tow up to 11,000 pounds. Get at least 314 miles of range with a battery that lasts up to eight years or 175,000 miles. Guard and store your gear with our theft prevention camera and creative storage solutions Hold a tent on our roof and a kitchen in our gear tunnel. A truck like never before. Be the first. Ride with Rivian.