Formative moments in my life:

Any English/writing class I’ve ever taken

That one spring, I worked on a coffee farm

When I read Letters to a Young Poet

The summer I lived in a church attic

Being chased by a wild boar

Every museum I’ve ever been too

Working as a creative director of copy for the largest student-run ad agency in the U.S.

I am passionate about immersing myself in subcultures and learning what motivates consumer’s movements, desires and actions and how companies can best fill the needs that already exist within culture.

My favorite projects involve in-depth research and figuring out how to use consumers’ passions and data to solve business problems.

Observation, research, and writing are my big three.

Catch the details here.

Hobbies:

Sitting on the porch while a storm rolls in

Interior design

Personifying brands

Watching anything Greta Gerwig has directed

Writing (duh)

Swimming (and by swimming, I mean doggy paddling around a beautiful body of water)

Admiring nature's beauty

Admiring the architecture of a city

The duality of life